I'm more than just a media buyer, who moves your budget from one campaign to another.
My main area of expertise is creative optimization.
When you work with me, you don't get just a media buyer, but a creative pipeline along with the iteration process that I've used to scale brands over $1m/mo.
I’ve spent 7 years building and testing my process to improve advertising performance.
Generate ideas based on data and build hypothesis for testing based on improving main KPIs.
Build multiple variants and test in proper conditions until reaching statistical significance.
The part of the process that 90% skips. Extract learnings from acquired data. Use those learnings to create better ads.
Managed +$20M in ad spend for brands and agencies I worked with
Generated well over +$70M in revenue with eCommerce & digital products.
New customers generated for brands I worked with.
Play the video and find out how to go from spending $10k/day to $40k/day within a month.
Proper account structure and optimization play a big role, but the main reason behind any successful campaign is...the creative.
Throughout the years, I've repeatedly used creative optimization to improve performance and earn millions for my clients.
What started as just another funnel test, ended up being our most profitable campaign ever.
We had to scale down as we sold out the entire inventory in just a few weeks.
"I recommend Matthew for any position that will draw upon his skills and his proven record of contribution to paid marketing. He was a remarkable colleague and contributor.His best advantage is his eagerness to learn and passion for growth and marketing. His work ethic is flawless as well as his communication skills"
Matt's steadily becoming an expert growth marketing mind. Not only does his skillset service that of a T-shaped marketer with true expertise in his specific field of Paid Social marketing as well as other core digital marketing fields, but he has a knack & hunger for finding results, building growth strategies and is not satisfied until a client's strategy is executed at scale. Anyone looking to scale? Better call Matt.
Matt is an amazing and experienced marketer with rare talent for creative optimization. If you can manage to get him to check your ad accounts, you will most certainly get your profit up. He always had some optimization trick to pull out of his sleeve and it was a real pleasure seeing him in action, lowering the accounts CPC, increasing CTR..and what is most important, increasing accounts ROAS.
Matt's steadily becoming an expert growth marketing mind. Not only does his skillset service that of a T-shaped marketer with true expertise in his specific field of Paid Social marketing as well as other core digital marketing fields, but he has a knack & hunger for finding results, building growth strategies and is not satisfied until a client's strategy is executed at scale. Anyone looking to scale? Better call Matt.
"If you are looking to hire someone who not only knows the traffic, but gets the job done and delivers, Matt is your guy. Cause one thing is knowing traffic in theory, but other part is having a skillset to get a job done., I highly recommend him!"
I worked alongside Matt on a variety of projects.Quickly learned Matt is calm, cool, and collected when executing on strategy, something found only through experience and knowledge on the ups and downs of media the buying. Anyone can click buttons and launch an ad, but only the best contextualize goals into actionable media buying efforts with proven results. I have seen first-hand Matt’s intelligence and creativity that lies only in the 1% of top media buyers.”
"I've scaled multiple companies (both bricks and mortar and completely virtual) to millions in revenue. Matthew is the best paid traffic strategist that I've worked with in the last 10 years. He had my offers up and converting on multiple platforms faster than anyone else that I've used in the past. He's a traffic ninja!"