Matt on a sofa with his laptop while a second Matt, phone in hand, jumps onto it

Matt Rupcic

Matt lying on a wooden floor surrounded by cameras, a monitor and a laptop me, Matt the edit $70M+ spent here

Hey, I'm Matt.

I started running ads at sixteen. Twelve years and $70M+ later, I'm still the one in the ad account.

No account managers and no handoffs. You talk to the person doing the work, whether that's buying your media or writing your ads.

See the work
$70M+spent profitably on Meta and TikTok
12 yrsrunning paid social, since 2014
5×Meta spend on one account in a single quarter
211Kpurchases from that quarter, at a $46.60 CPA

Brands I've run ads for

BelliWelliQuasiHappy MammothLlama NaturalsTubeScienceNelloSEEQKettle & FireMaryRuth'sMoon MagicMagic SpoonDr. SquatchBlissyCatalina CrunchGLAMIRakuten

Media buyer or creative strategist.

Two ways to bring me in. Pick the one you're missing. Starting at $5K a month.

Media buyer

I run your Meta and TikTok accounts. Structure, scaling, budgets and offer tests, in the account every day.

Let's talk

Creative strategist

I write the angles, hooks and briefs, built from what the numbers say. Every ad tagged by its parts. Ten briefs a week.

Let's talk
Fractional head of creative

You don't need more ads. You need more of them to work.

You spend $40K a month on creative strategists and editors. They ship hundreds of ads, and ten of them carry the account.

I come in as your fractional head of creative. I don't write your briefs. I work with your strategists so more of theirs win.

StructureOne naming and tagging system, so every ad can be compared with every other ad.
HypothesesEvery ad goes out testing one idea, written down before it launches.
LearningsA running log of what the account has taught you, so nobody relearns the same lesson.
Data into insightI sit with your strategists, read the numbers with them and turn them into the next brief.

What I don't do: Write briefsEdit videosReplace your team

Talk about your team

The receipts.

Straight out of the ad accounts: Meta Ads Manager, TikTok and Triple Whale. Campaign names blurred, numbers untouched. Click any of them.

Client names stay off until they clear them.Full exports on request.

Ads that worked.

Click any ad to watch it with sound. Most shipped with several hooks, so flip between them.

Quasi · UGC

“Three things I'd tell my 30-year-old self.”

3 hooks
BelliWelli · UGC

“Day 3. Still nothing.”

4 hooks
BelliWelli · UGC

“What I actually pack for vacation.”

3 hooks
Llama Naturals · AI video

Timmy, 6, holds a retirement press conference.

Llama Naturals · AI video

Timmy as the Godfather.

Mindset Cards · AI animation

“Did anyone play with you?” A Pixar-style short.

And the statics. Click one to see it full size.

Case studies.

Eight accounts: what I did and what happened. Click one for the details.

“Anyone looking to scale? Better call Matt.”

“He has a knack & hunger for finding results, building growth strategies and is not satisfied until a client's strategy is executed at scale.”

Wyatt Lowe, Director of Strategy, Shopanova

“I recommend Matthew for any position that will draw upon his skills and his proven record of contribution to paid marketing. His work ethic is flawless as well as his communication skills.”

FM
Filip MerdicHead of Growth, Kettle & Fire

“Matthew is the best paid traffic strategist that I've worked with in the last 10 years. He had my offers up and converting on multiple platforms faster than anyone else that I've used in the past.”

KL
Kent LittlejohnCEO, CORE Digital Marketing

“Matt is an amazing and experienced marketer with rare talent for creative optimization. If you can manage to get him to check your ad accounts, you will most certainly get your profit up.”

LC
Ljupko CoricMedia buyer, Moon Magic

“Anyone can click buttons and launch an ad, but only the best contextualize goals into actionable media buying efforts with proven results.”

Got a brand that should be spending more?

Tell me what you sell and what you spend, then pick a 30-minute slot. I'll come with what I'd fix first.

  1. 01Tell me about the brand. One minute.
  2. 02Pick a time that works for you.
  3. 03Get a straight answer on what I'd fix first.

Engagements start at $5K a month. Rather email? matt@tryklik.com

Bring me in as

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